ROI-Focused WeChat Campaigns
CLA develops industry leading campaigns globally, with a specialty in targeting Chinese consumers at home, and while they travel.
PRESS COVERAGE
The campaigns were directed at Chinese shoppers likely traveling to the U.S. and Canada, using demographic, environmental, keyword, behavioral and interest-based targeting unique to the WeChat platform…Michael Kors saw a 935 percent return on ad spend for the two campaigns running in October 2017 and February 2018. The brand also had a 330 percent higher engagement rate among Chinese tourists, compared to that of other fashion brands on the platform.”
