Tag: livestreaming

Living up to the Hype: Livestreaming 2021

Livestreaming is the buzz-iest trend to emerge from China’s e-commerce economy in the past year.  As retailers around the world seek lessons from China’s success in livestreaming, we examine what Chinese consumers want in their ‘streams, who they trust and what makes them buy.  In March 2021, C2 Global surveyed 1,102 Chinese consumers who have…
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