CLA Launches Online Training Course

CLA Launches Online Training Course


Become China-Ready Today!
CLA has launched the first in its series of online training courses: China-Ready Essentials which is available online for purchase. This course is designed for tourism executives, front-line staff, customer experience specialists, and marketing professionals in order to provide you with the fundamentals of welcoming Chinese tourists to your destination. The course covers: 

  • An update on the Chinese tourism opportunity and latest developments post-COVID 
  • A primer on Chinese culture, do’s and don’ts, and useful facts and tips 
  • Cross-cultural understanding and context 
  • Chinese consumer profiles, preferences and trends post-COVID 
  • Recommendations and tips for creating your own China-Ready program 

We will be rolling our new training courses frequently, and are also available for: 

  • Conducting a custom live online training course 
  • Hosting a custom workshop/coaching session 
  • Designing a custom China-Ready program 
  • Creating and executing digital marketing and booking for Chinese tourists 
  • Executing Chinese tourism marketing campaigns (influencers, media buying, and more..) 
  • China strategy consulting

China Tourism
Could Dubai’s China Charm Offensive Fuel A Middle East Tourism Boom?

Photo: Unsplash

The global tourism industry has kept a close eye on China since Beijing’s decision in December 2022 to scrap its strict “zero-COVID” policy, looking to see whether big-spending Chinese tourists would soon resume their globetrotting ways. Yet a pre-pandemic resurgence has so far failed to materialize in destinations like Europe or North America, with some experts forecasting long-distance outbound tourism will remain muted until spring at the earliest. 

This does not necessarily indicate growing apathy towards Chinese tourist-shopper hotspots like Paris or Milan. As Hamburg-based Wolfgang Arlt, managing director of the China Outbound Tourism Research Institute (COTRI), opined, would-be tourists face obstacles despite the relaxation of travel restrictions in China, with COVID infection rates remaining stubbornly high. 


Welcome Back Chinese Tourists
Việt Nam to welcome Chinese tour groups starting March 15 after three years

Photo: VNA/VNS Photo

The Chinese Government has decided to add Việt Nam to the list of countries to which tour groups can be conducted starting from March 15, according to Peng Shituan, Cultural Counselor of the Chinese Embassy in Việt Nam.

At a working session with Nguyễn Phương Hoa, head of the International Cooperation Department under the Ministry of Culture, Sports and Tourism, Peng said China and Việt Nam enjoyed strong tourism cooperation before the COVID-19 pandemic broke out, benefitting the people of both countries and practically contributing to the reinforcement of the friendship.

The process of restoring international tourism is convincing and encouraging, he said, adding that Việt Nam will be one of the countries prioritized for China’s resumption of direct air routes with passengers not required to show their SARS-CoV-2 PCR negative test results.


The Future of Sustainable Travel in China
China is expected to have the world’s largest tourism market by 2032

Photo: CNW Group/Accor

The world is facing an unprecedented sustainability challenge and the Chinese tourism industry has a significant role in the required transformation of hospitality. According to the World Travel and Tourism Council, China is expected to have the world’s largest tourism market by 2032 and, prior to the pandemic, was already one of the biggest global markets. Analysis for the whitepaper found the environmental impact of China’s travel industry is substantial: tourism represented approximately 6-8% of China’s total carbon emissions in 2019.


China Cultural Competence
Dealing with Cultural Barriers in Business Negotiations

Photo: Harvard

If you negotiate regularly on the job, you probably have engaged in multiple business negotiations with counterparts from other cultures. Negotiating across cultural barriers can significantly expand your organization’s reach and bring great rewards. Yet negotiating cross-culturally also can pose challenges, such as these:

  • Misunderstandings arising from language and cultural barriers.
  • Conflicts caused by different ways of managing time.
  • Accidental violations of one another’s cultural norms.


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