Museums in the Cloud

With the global pandemic forcing cultural institutions across the United States to close their doors and pivot to digital engagement tools, CLA & WeChat Go teamed up with 11 U.S. museums to launch individual Mini Programs, non-downloadable applications within WeChat’s ecosystem. The initiative, “Museum in the Cloud”, provides museums with a new mode of connecting with Chinese audiences. Participating museums have incorporated a range of cultural resources into their Mini Programs from VR tours to audio-video resources, which greatly enhances their ability to connect with a socially distanced public.

CLA worked closely with Tencent and eleven museums to design, develop and launch in-depth WeChat Mini Programs designed to engage Chinese consumers. 

View the video for demos and a dive into the capabilities: