FLASH SURVEY REPORT: Chinese Consumer Sentiment in the Age of Coronavirus

“I want to go somewhere and relax” We can all relate to this impulse, a common response in CLA’s online survey of Chinese consumer sentiment, which measures reactions to the coronavirus outbreak in China. CLA surveyed 1,097 consumers in China, across more than 30 cities, during the week of March 2, 2020. All respondents had taken at least one overseas trip…
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Winning by a Whisker: A Lunar New Year Explainer

Discover CLA’s Latest Report For Lunar New Year Engagement Tips. Which direction should you favor in the (Lunar) new year? In Chinese tradition, each arrival of the annual Spring Festival portends a fresh new direction… literally, a preferred compass direction, which will influence decisions and focus attention throughout the year. Aside from compass navigation, Lunar…
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