Cultural Tourism: Win Digital-Savvy Chinese Travelers in Post-Covid 19 Era

With over 150 million Chinese travelers recently cancelling their domestic & international trips due to coronavirus, the tourism industry – worth 10 percent of global GDP – is being hit hard.

As a result, global human interactions are being pushed online; a transformation that took off in China years ago. Cultural institutions and tourism professionals now face a group of young, digital-savvy and curious consumers in need of active stimulation.

In this webinar, we will dive into innovative revenue streams to target Chinese travelers, featuring new tech giants such as Tencent and Alibaba. These digital uses already mature in China should be broadcasted across the tourism industry, as beyond temporary measures they represent long-term evolutions towards a more digitalized world.

View the replay, in collaboration with our partners at WITH and Jing Travel.