EXCLUSIVE INSIGHTS Navigating China’s Fashion Landscape: Trends, Insights, and Strategies China’s fashion industry is experiencing significant growth and transformation, driven by factors such as an expanding middle class, rising incomes, and changing consumer preferences. This summary highlights the latest trends in China’s fashion scene, including: Sustainability: The second-hand clothing market is on the rise in…
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EXCLUSIVE INSIGHTS How to Harness the Power of Digital Collectibles in China China kicked off the year by launching its own digital asset trading platform “Digital Collection Home” to facilitate transactions. And now, digital collectibles are providing a unique way for brands to connect with Chinese consumers by creating personalized and exclusive products that align…
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EXCLUSIVE INSIGHTS Discover the Latest Chinese Consumer Trends After a very difficult 2022, the China market is now “rebounding strongly” according to the IMF, who is estimating a GDP growth rate of 5.2% in 2023 and 5.1% in 2024 for China. We are seeing several indicators of a rapid pickup in consumer spending in Q1…
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EXCLUSIVE INSIGHTS Springtime Marketing Strategies to Shine The latest trend in marketing in China is creating an energetic Spring campaign by giving Chinese folk culture a modern twist. Here’s how you can do it: Leverage Solar Terms: Solar term marketing, 节气 is a concept based on China’s ancient calendar, incorporating elements of lunar and solar calendars,…
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As COVID-weary Western nations drift into the early stages of an unsettled transition “back to normal,” a deeper understanding of sustainable growth and Earth Day’s relevance has taken root in the public mind. Global brands, therefore, are focused more than ever on enhancing sustainability programs to appeal to consumers’ preferences. Environmental awareness, global health concerns and other sustainability-related subjects are similarly…
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With mounting pressure to perform due to COVID-19, brands have slowly warmed up to working side by side with daigou. Photo: Shutterstock. Beijing office worker Cheryl Chen works with at least five different daigou on her WeChat. Some are brand-specific (like one who hunts for unique Chanel collections or niche brands like By Far), and others are country-specific,…
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