EXCLUSIVE INSIGHTS Navigating China’s Fashion Landscape: Trends, Insights, and Strategies China’s fashion industry is experiencing significant growth and transformation, driven by factors such as an expanding middle class, rising incomes, and changing consumer preferences. This summary highlights the latest trends in China’s fashion scene, including: Sustainability: The second-hand clothing market is on the rise in…
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EXCLUSIVE INSIGHTS How to Harness the Power of Digital Collectibles in China China kicked off the year by launching its own digital asset trading platform “Digital Collection Home” to facilitate transactions. And now, digital collectibles are providing a unique way for brands to connect with Chinese consumers by creating personalized and exclusive products that align…
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EXCLUSIVE INSIGHTS Discover the Latest Chinese Consumer Trends After a very difficult 2022, the China market is now “rebounding strongly” according to the IMF, who is estimating a GDP growth rate of 5.2% in 2023 and 5.1% in 2024 for China. We are seeing several indicators of a rapid pickup in consumer spending in Q1…
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EXCLUSIVE INSIGHTS Springtime Marketing Strategies to Shine The latest trend in marketing in China is creating an energetic Spring campaign by giving Chinese folk culture a modern twist. Here’s how you can do it: Leverage Solar Terms: Solar term marketing, 节气 is a concept based on China’s ancient calendar, incorporating elements of lunar and solar calendars,…
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Luxury brands such as Hermès have recently focused on physical retail in Tokyo. Image credit: Hermès By NORA HOWE Cases of COVID-19 are rising across Asia again, forcing governments to order new lockdown restrictions in markets that have experienced the quickest economic recoveries since the start of the pandemic. South Korea is seeing the highest number of infections since…
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Tiffany & Co.’s direction is likely to shift under LVMH’s guidance. Image credit: LVMH By ELLEN KELLEHER French luxury conglomerate LVMH Moët Hennessy Louis Vuitton wasted no time making leadership changes at Tiffany & Co. following its acquisition of the U.S. jeweler, a sign that things are about to change for the iconic brand. A push into China,…
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Farfetch the key to Richemont and Kering’s ecommerce growth in China? Image credit: Farfetch By ELLEN KELLEHER Online retailer Farfetch is teaming with Chinese ecommerce giant Alibaba and Swiss luxury group Richemont with the hopes of expanding its global reach, particularly in the world’s largest luxury market. Alibaba and Richemont each plan to invest $1.1 billion in London-based Farfetch, which will be launching on Alibaba platforms…
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Original Article: https://www.businessoffashion.com/articles/professional/patriotic-consumers-are-changing-the-chinese-market-heres-how SHANGHAI, China — As countries around the world close their borders and see lives and businesses decimated by the coronavirus pandemic, nativism is an inevitable, if unsavoury, by-product. A decades-long globalisation boom has now come under threat even as the world fights an enemy that respects no national borders, with international travel slowing to a…
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Product launches are being moved to China and high sales targets are set, hoping to offset the losses from the rest of the world. Original Article: https://wwd.com/business-news/markets/china-has-become-a-testing-ground-for-luxury-brands-1203558967/ With much of the world still in lockdown to slow the coronavirus outbreak, China has become the best hope for luxury and fashion brands eager to get tills ringing again, making it a key launchpad…
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