EXCLUSIVE INSIGHTS How to Harness the Power of Digital Collectibles in China China kicked off the year by launching its own digital asset trading platform “Digital Collection Home” to facilitate transactions. And now, digital collectibles are providing a unique way for brands to connect with Chinese consumers by creating personalized and exclusive products that align…
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EXCLUSIVE INSIGHTS Asian Brands Deploy Digital-First Strategies Worldwide As the pandemic winds down and global travel opens up, Asian companies are increasingly expanding their operations into Western markets. Asian companies are succeeding in their market entry due to their overwhelmingly digital roots. When Asian brands emerge globally, they have future-forward tactics in their tool belt…
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By SARAH RAMIREZ Chinese shoppers are ready to open their wallets this Singles’ Day, as 36 percent of consumers are planning to spend more on Double 11 than they did in 2020. According to “The Outlook for Singles’ Day 2021” report from China Luxury Advisors, C2 Global and Coresight Research, livestream promotions are one of the most popular…
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Farfetch the key to Richemont and Kering’s ecommerce growth in China? Image credit: Farfetch By ELLEN KELLEHER Online retailer Farfetch is teaming with Chinese ecommerce giant Alibaba and Swiss luxury group Richemont with the hopes of expanding its global reach, particularly in the world’s largest luxury market. Alibaba and Richemont each plan to invest $1.1 billion in London-based Farfetch, which will be launching on Alibaba platforms…
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