EXCLUSIVE INSIGHTS Navigating China’s Fashion Landscape: Trends, Insights, and Strategies China’s fashion industry is experiencing significant growth and transformation, driven by factors such as an expanding middle class, rising incomes, and changing consumer preferences. This summary highlights the latest trends in China’s fashion scene, including: Sustainability: The second-hand clothing market is on the rise in…
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EXCLUSIVE INSIGHTS Revealing the Resurgence: Key Insights on May Holiday Travel China’s recovery from the Covid-19 pandemic has brought about a resurgence in travel, making it essential to prepare for the influx of Chinese travelers in Q3 and Q4. The May Holiday, April 29- May 3, provided an opportunity for Chinese citizens to venture out…
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EXCLUSIVE INSIGHTS How to Harness the Power of Digital Collectibles in China China kicked off the year by launching its own digital asset trading platform “Digital Collection Home” to facilitate transactions. And now, digital collectibles are providing a unique way for brands to connect with Chinese consumers by creating personalized and exclusive products that align…
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EXCLUSIVE INSIGHTS Discover the Latest Chinese Consumer Trends After a very difficult 2022, the China market is now “rebounding strongly” according to the IMF, who is estimating a GDP growth rate of 5.2% in 2023 and 5.1% in 2024 for China. We are seeing several indicators of a rapid pickup in consumer spending in Q1…
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EXCLUSIVE INSIGHTS Springtime Marketing Strategies to Shine The latest trend in marketing in China is creating an energetic Spring campaign by giving Chinese folk culture a modern twist. Here’s how you can do it: Leverage Solar Terms: Solar term marketing, 节气 is a concept based on China’s ancient calendar, incorporating elements of lunar and solar calendars,…
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EXCLUSIVE INSIGHTS Asian Brands Deploy Digital-First Strategies Worldwide As the pandemic winds down and global travel opens up, Asian companies are increasingly expanding their operations into Western markets. Asian companies are succeeding in their market entry due to their overwhelmingly digital roots. When Asian brands emerge globally, they have future-forward tactics in their tool belt…
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EXCLUSIVE CLA INSIGHTS Become China-Ready Today!CLA has launched the first in its series of online training courses: China-Ready Essentials which is available online for purchase. This course is designed for tourism executives, front-line staff, customer experience specialists, and marketing professionals in order to provide you with the fundamentals of welcoming Chinese tourists to your destination.…
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EXCLUSIVE CLA INSIGHTS China reopened its borders on January 8th – almost three years since China first went into COVID lockdown on January 23, 2020. With the reopening of the border, both Chinese citizens and other nationalities can enter and exit China without any quarantine or COVID tests upon arrival. China will resume the issuance…
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EXCLUSIVE CLA INSIGHTS Tourism Destinations Are Readying for Chinese Tourists ReturnLunar New Year saw a surge in domestic tourism in China, with more than 300 million trips taken in the first 6 days of the Chinese New Year festival alone, and total domestic tourism spending was up 30% from 2022 and up 73% from 2019…
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EXCLUSIVE CLA INSIGHTS Another Chinese New Year ushers in celebration, blessings, and a fresh wave of creative brand campaigns. Rabbit IPs graced the limited new products of major brands. Brand stories about Lunar New Year have also been presented in more and more diverse ways. Here are the top trends we’ve observed this year, and some…
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