EXCLUSIVE CLA INSIGHTS Become China-Ready Today!CLA has launched the first in its series of online training courses: China-Ready Essentials which is available online for purchase. This course is designed for tourism executives, front-line staff, customer experience specialists, and marketing professionals in order to provide you with the fundamentals of welcoming Chinese tourists to your destination.…
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EXCLUSIVE CLA INSIGHTS China reopened its borders on January 8th – almost three years since China first went into COVID lockdown on January 23, 2020. With the reopening of the border, both Chinese citizens and other nationalities can enter and exit China without any quarantine or COVID tests upon arrival. China will resume the issuance…
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EXCLUSIVE CLA INSIGHTS Tourism Destinations Are Readying for Chinese Tourists ReturnLunar New Year saw a surge in domestic tourism in China, with more than 300 million trips taken in the first 6 days of the Chinese New Year festival alone, and total domestic tourism spending was up 30% from 2022 and up 73% from 2019…
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EXCLUSIVE CLA INSIGHTS Another Chinese New Year ushers in celebration, blessings, and a fresh wave of creative brand campaigns. Rabbit IPs graced the limited new products of major brands. Brand stories about Lunar New Year have also been presented in more and more diverse ways. Here are the top trends we’ve observed this year, and some…
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By SARAH RAMIREZ Chinese shoppers are ready to open their wallets this Singles’ Day, as 36 percent of consumers are planning to spend more on Double 11 than they did in 2020. According to “The Outlook for Singles’ Day 2021” report from China Luxury Advisors, C2 Global and Coresight Research, livestream promotions are one of the most popular…
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The number one question that brands should be asking themselves prior to entering the China market is: What is our brand awareness in China? The answer is often surprising. Well-known brands in their home market often find they have near zero awareness in China, while some more niche brands can be surprised to find out…
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While China’s domestic consumer market continues to expand rapidly and is fueling growth for global brands, we confront more challenges than ever in executing a China market strategy, including: Decoupling: China is effectively walled off from international markets due to COVID-related travel and entry restrictions, making it impossible for global market managers to drop into…
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Determining a market entry strategy for China is unique to each brand, its awareness in the market, internal resource prioritization and appetite for risk. While an offline retail presence is critical to the long term success of any China market entry strategy, many brands are turning to cross border e-commerce as their initial China market…
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China’s second largest annual “e-commerce holiday” lands on June 18th. C2 Global expects an increase in overall spending for 6/18 this year, building on record-setting $136.5 billion sales of 2020. We surveyed 1,020 consumers in China to assess their preferences for the upcoming 6/18 promotional event, and 76% said that they were either going to…
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With summer tourism approaching and international travel restrictions shifting minute-to-minute, many countries will see spurts of international visitation this summer. However, we are not likely to see an immediate full scale return of Chinese tourists given the current quarantine requirements for reentry to China, as well as concerns about recent COVID outbreaks in Asia. C2 Global surveyed 1,107 Chinese consumers in April…
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